ChildcareNow - Report FAQs

FAQs on Monthly Reports 

 

Campaign Revenue

All bookings attributable to ChildcareNow’s campaigns multiplied by the room fee. This includes revenue derived from casual day campaigns (ad hoc, custom, and ongoing) and Permanent Days attended during the month that have that have been upsold from the Permanent Day feature.

Room fee derived from Starting Blocks, or if no data available, an average room fee for the geographic area based on Starting Block data.

 Total Revenue

All bookings made through ChildcareNow multiplied by the room fee. This includes all bookings made via the ChildcareNow App or web app, and bookings directly attributed to campaigns (Campaign Revenue).

Room fee derived from Starting Blocks, or if no data available, an average room fee for the geographic area based on Starting Block data.

Revenue per centre


Total Revenue per centre using ChildcareNow campaigns. Note that this includes centres that have paused/restricted bookings from showing (see CNAC for further information on this).

How is revenue calculated? 


Based on room fee data from Starting Blocks multiplied by confirmed bookings attended during the month via ChildcareNow campaigns or App.

New Casual Days Sold / Casual Days Via Campaigns


These are days sold directly attributed to a ChildcareNow campaign

 

Permanent Days Upsold

These are days previously converted from a repeated pattern of casual booking, to an ongoing permanent day attributed to our Permanent Day upsell campaigns.

Permanent Days Revenue


Revenue Is the total amount of permanent days attended in the month that have been attributed to previous Permanent Day Upsold campaigns.


Absences Resold


A resold booking occurs when all of the following are met:

  • A room reaches full capacity for a particular room and date.

  • A child is notified as absent for that room and date.

  • A casual booking is made for that room and date.

Top/Lowest Performers

The top 3/lowest 3 performers in the group in terms of total Campaign revenue (bookings via campaigns and via the Mobile or Web Apps. With the latter, please contact us and we can check on any barriers/reasons, and if we can help with customised campaigns.
App performance
Revenue via the app

Absences notified
Dl rate

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